Such a humbling and grounding experience working with Ruby Jean’s Juicery. I learned a lot in the year in a half of creating content on a brand guideline.
A lot of what I began doing was reels. Reels started becoming a thing in 2020 and I wanted to showcase what could be done for a health brand in that regard.
The most challenging aspect of working on content for RJ’s was the actual creation part. It’s easy to just put a video together, but when you create a plan with guidelines, it is a lot tougher to get through. I would say I accomplished most of what I wanted to do within this brand and am very satisfied with what was put out there.